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Terese L. Arenth

ABOUT

Terese Arenth is a partner with Moritt Hock & Hamroff LLP, in the firm’s Garden City, NY office, and serves as Chair of its Promotional Marketing & Advertising practice group, as well as Co-Chair of its Cybersecurity, Privacy & Technology practice group, both of which are within the firm’s Intellectual Property department.  Ms. Arenth concentrates her practice in promotional marketing, advertising and Internet/new media, as well as privacy, technology and intellectual property related matters.

As a recognized leader in her field, Ms. Arenth’s substantial experience in the firm’s regulatory, promotional marketing and advertising matters  includes counseling clients in all aspects of direct marketing promotions, with an emphasis on sweepstakes, contests, social media promotions, cause-related marketing, telemarketing, and loyalty programs, including sweepstakes, contests and promotion rules and regulatory compliance, advertising collateral review, TCPA compliance, endorsements , influencers, and the negotiation and drafting of promotion-related agreements such as sponsorship agreements, vendor agreements, publicity releases and spokesperson, brand ambassador, and talent agreements.  She also handles a variety of licensing, distribution and general corporate, privacy and technology matters, primarily in connection with sponsorship, licensing and distribution agreements,  privacy policies,  terms of use and COPPA compliance.  Ms. Arenth handles complex arbitrations and litigation in both State and Federal Courts, focusing on TCPA claims, business disputes, trademark, copyrights and unfair competition and domain name disputes.

Ms. Arenth regularly serves as a speaker and author on various advertising, marketing and intellectual property law-related topics, including having served as a speaker and contributing author in connection with Aspatore’s “Inside the Mind” series on Recent Developments in Advertising Law,  the BAA/ANA’s Annual Law Conference and its Promotion & Marketing Law Book treatise, the ABA’s Annual Review of Intellectual Property Law Developments (2009; 2010) and the trademark chapter of the ABA’s Guide for In-House Counsel reference book (2019).

As an active member of the Intellectual Property Law Section of the American Bar Association, she has served multiple terms as Chair and Vice-Chair of its Promotions & Marketing Law Committee.  Ms. Arenth was recognized by Long Island Business News as one of Long Island’s Top 50 Most Influential Women in Business for two consecutive years and, in 2017, was honored by Hofstra University’s School of Law as an Outstanding Woman in Law.

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