MONTH-IN-BRIEF (Feb 2024)
Italy Passes Legislation to Protect and Promote ‘Made in Italy’
On January 11, 2024, Law No. 206 of 27 December 2023 on “Made in Italy” entered into force. It consists of a structured set of fifty-nine articles to protect and promote excellence in manufacturing, cultural heritage, and national cultural roots in Italy and abroad.
A proactive role has been given to central and local administrations to implement the law and to direct their actions and stimulus capacity along the principles of environmental sustainability and to foster digitalization and eco-innovation.
For this reason, the law includes the establishment of a body (Cabina di Regia per l’Internazionalizzazione) comprising representatives from ministries, professional associations, and industries to adopt strategic guidelines.